π‘©π’“π’‚π’π’…π’Šπ’π’ˆ – π‘ͺ𝒐𝒍𝒐𝒓𝒔 𝒂𝒏𝒅 π’•π’‰π’†π’Šπ’“ π’‘π’”π’šπ’„π’‰π’π’π’π’ˆπ’šβ€¦

When we create a logo the biggest decisions is selecting the brand’s colors. Picking the right color helps establish the identity better & adds character to the design.

Color choices also give the logo a depth by forging a visual connection to the company’s values and personality. Right combination can visually communicate the feeling the company is projecting to consumers.

More than just aesthetic appeal, colors help your brand connect with consumers on a deeper psychological level. When you choose your logo and brand’s color palette, you’re also selecting the emotions and associations you’re seeking to evoke.

This psychology of colors is an important consideration when we build a brand identity. The right one can convey deep meaning about values and elicit specific behaviors. By extension, the wrong choices can be harmful to the brand image.

Science has shown repeatedly that our brains react in diverse ways to specific colors. By understanding how each color affects the mind and the emotions it stirs up, we can create a more effective brand.

However, remember that this is a complex topic that requires careful thought.

Let’s learn how each of these colors affect emotions and psychology in some of the posts…

𝑹𝒆𝒅 – One of the primary colors, and a universal symbol of passion, anger, and excitement, red is a popular color in branding. If you’re looking for a loud, playful, and young brand image, red is an ideal option. If you prefer a more understated, conservative approach, red shouldn’t be on your color radar.

π‘Ύπ’‰π’Šπ’•π’† – White tends to be ignored or relegated to the background, but this neutral color is important. It can work as a secondary color to provide contrast, and can deliver a clean, simple background for a logo. White is a reflective color that represents purity, sophistication and efficiency. Brands trying to convey a level of exclusivity and luxury can use white to resounding success.

Will talk about more on this… till then if you need to connect with me for your branding needs please reach out to me through DM – I am a branding coach with a tagline “I create trust and deliver desires”

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