Small businesses at times seems to be ignoring many a thing, by just treating them as one more jargon in this new age of super complicated words and synonyms.
Process Re-Engineering can be a game changer to businesses, as it can perform miracles on a failing or stagnant company and open new doors for a company on steady path of growth. However, the process is tricky and needs some pain-killers to supress the pain of change and pain of tearing down what we are used to and feel comfortable with.
If ignoring this was a mistake, the next big mistake could be to settle for a cheap and basic process re-engineering tool in absence of an expert guidance. It could be that you tried saving a cent and lost a dollar.
We atย Synergeze Consultants Private Limited, help businesses to implement the changes in an ongoing manner without effecting the current operations in any way and yet delivering the desired results. To learn more about our standardised approach which is customized for every single business please reach out to us.
If you wish to be more profitable and save on all forms of costs โ
Your destination is our name โย Synergeze Consultants Private Limited.
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I have written about branding some time back. Today i wanted to touch upon the importance of one liners in branding…
Remember all the famous brands and their one liners. There have been examples when the one liners have contributed to the brand more than the logo when it comes to recall value with customers and general public at large.
Some of the examples are of course
Synergeze – “We Promise – We deliver”
GC – “I create trust and deliver desires”
Nike โ โJust Do itโ
Apple โ โThink Differentโ
LโOreal โ โBecause youโre worth itโ
KFC โ โItโs finger lickinโ goodโ
Coca-Cola โ โOpen Happinessโ
McDonaldโs โ โIโm lovinโ itโ
You must be thinking it takes a lot more creativity to craft a one liner for your business. However its actually not that tough…
Itโs super easy. Hereโs what you need to do to create a winning one liner:
1. Start off by stating the problem or pain point that most of your clients face.
2. Talk about your solution to the problem. How you help people fix this problem.
3. Finally, talk about the success. Clearly explain how your customer will feel after you solve their problem.
However even before you start the above steps there is one more which is at ground zero, and that is start living your brand and treating it as a successful one.
Read the list above again – the first couple of one liners I wrote are – that of my companyย Synergeze Consultants Private Limitedย and then of-course of my brand. Without this any branding exercise you undertake will not give you any results whatsoever.
In case you need any support in branding please connect with me – I am a branding coach and would be happy to create a one-liner along with you for you which you shall cherish for the years to come when you see it in public growing as you grow.
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