𝑪𝒉𝒂𝒏𝒈𝒆 𝒐𝒇 𝑶𝒓𝒃𝒊𝒕 𝒊𝒏 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 – 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯

After having answered ourselves some basic questions before committing to this journey, now its time to look at the next phase in consideration i.e. what it takes to set foot for winning in medium term, how to define that and what all it takes for that.

𝑾𝒊𝒏𝒏𝒊𝒏𝒈 𝒊𝒏 𝒎𝒆𝒅𝒊𝒖𝒎 𝒕𝒆𝒓𝒎 (Non Retail Businesses)

Actually this is the first stage in the journey after it commences. Remember committing is the pre-journey preparation wherein one still have chance to decide and chose whether to take it or not.

Actually this stage is about developing a differentiated offering to build a medium term competitive advantage. In winning the medium term, the levers are oriented towards developing a successful consumer proposition & then defining key business model elements such as the go–to–market structure and the operating model to deliver the promise consistently.

Some basic factors about business which are to be worked upon in this phase are
~ Pricing & trade spend strategy
~ Service offering or integrated product offering strategy
~ Operating cost structure

Then comes setting up parameters and working upon them & some things which form a basic of these are
~ Exploring new demand spaces for our business
~ Establishing sustainable go to market strategy
~ A business model which have something unique which our competitors does not have – this may include product strategy, service & product differentiating factors, unique portfolio design for products and services etc…

Some of the major results to be expected & measured in the winning medium term stage are

~ 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲
Some basic tips here could be improve your realization on low profitable accounts and increase the focus on high profitability clusters for your business
~ 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲
Basic tips here could be driving margins for higher volume SKU’s and leverage high relative market share to improve price.
~ 𝐑𝐞𝐝𝐢𝐫𝐞𝐜𝐭𝐞𝐝 𝐓𝐫𝐚𝐝𝐞 𝐒𝐩𝐞𝐧𝐝
Main thing here is to focus the trade spends on more profitable accounts and clusters rather than spreading it across the board.

In all the above if I may summarize – the biggest contributing factor could be Pricing. Because pricing, when approached objectively, can be one of the most effective levers to drive profitability. The big advantage of using pricing as a lever is that the increment flows straight through to the company bottom line.

So all this and much more will continue (tomorrow for retail businesses). However till then if you really wish to get an expert guidance in your journey towards transformation please remember that we are just a click away as in Synergeze Consultants Private Limited we ensure that the journey no longer is yours alone, we actually walk with you.

We promise – We deliver

#gccoach #Synergeze #BusinessTransformation

Small businesses at times seems to be ignoring many a thing, by just treating them as one more jargon in this new age of super complicated words and synonyms. Process Re-Engineering can be a game changer to businesses, as it can perform miracles on a failing or stagnant company and open new doors for a company on steady path of growth. However, the process is tricky and needs some pain-killers to supress the pain of change and pain of tearing down what we are used to and feel comfortable with. If ignoring this was a mistake, the next big mistake could be to settle for a cheap and basic process re-engineering tool in absence of an expert guidance. It could be that you tried saving a cent and lost a dollar. We at Synergeze Consultants Private Limited, help businesses to implement the changes in an ongoing manner without effecting the current operations in any way and yet delivering the desired results. To learn more about our standardised approach which is customized for every single business please reach out to us. If you wish to be more profitable and save on all forms of costs – Your destination is our name – Synergeze Consultants Private Limited.
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