๐‘ท๐’†๐’“๐’”๐’๐’๐’‚๐’ ๐‘ฉ๐’“๐’‚๐’๐’…๐’Š๐’๐’ˆ – ๐‘ด๐’š๐’•๐’‰๐’” & ๐‘ญ๐’‚๐’„๐’•๐’”

๐Œ๐ฒ๐ญ๐ก 2 – ๐ˆ๐ญ ๐ข๐ฌ ๐š๐›๐จ๐ฎ๐ญ “๐›๐ž๐ข๐ง๐  ๐Ÿ๐š๐ฆ๐จ๐ฎ๐ฌ” – Personal branding is not about being famous; itโ€™s rather being selectively famous. That comes down to needing to understand the people we seek to influence โ€” and then we need to be ever-present to those people in their minds. We need to know who needs to hear our message & we need to focus our branding efforts on them.

๐Œ๐ฒ๐ญ๐ก 3 – ๐“๐จ ๐ก๐š๐ฏ๐ž ๐š ๐ฌ๐ญ๐ซ๐จ๐ง๐  ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐›๐ซ๐š๐ง๐, ๐ฐ๐ž ๐ง๐ž๐ž๐ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐š๐ง ๐ข๐ฆ๐š๐ ๐ž – Nothing could be far off from truth than this. Personal brands aren’t fabricated, rather they are based on reality. When brand is built, it should be authentically built on who we are, meaning we need to dig deeply into whatโ€™s important to us, what sets us apart from others & what value we can contribute to those who are making decisions about us.

๐Œ๐ฒ๐ญ๐ก 4 – ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐›๐ซ๐š๐ง๐๐ฌ ๐๐ข๐ฅ๐ฎ๐ญ๐ž ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐›๐ซ๐š๐ง๐๐ฌ – Remember “People buy you first before they even consider buying your product or service”. So actually your personal brands contribute to the success of your professional brands, rather diluting it.