SELF BRANDING – as entrepreneurs do we really know where do we need to have our brands displayed.
I have asked this question to numerous entrepreneurs – What is the name of first brand that comes to your mind.
The answers have been obvious – Samsung, Apple, Tesla, Mercedes and so on so forth. Very rarely I found entrepreneurs stating that it is their brand which comes to their mind first.
As entrepreneurs we must live our brands. Branding should not be limited to visiting cards, blogs, posts and uniforms. Rather we as entrepreneurs should brand ourselves and treat ourselves as brands – established brands.
This not only boosts the self confidence but also gives confidence to those who deal with you, trust you and have faith in you.
Self-branding is about taking that essence of what sets you apart from the crowd and figuring out how to convey it every step along the way. And this one thing can wipe out negativity around you.
Self-branding is the shell of who you are in general. Self-presentation as a personal branding avenue is a dynamic, day-to-day chance to consistently and continually re-enforce the essence of what makes you stand out.