๐‘ฉ๐’“๐’‚๐’๐’…๐’Š๐’๐’ˆ – ๐‘ช๐’๐’๐’๐’“๐’” ๐’‚๐’๐’… ๐’•๐’‰๐’†๐’Š๐’“ ๐’‘๐’”๐’š๐’„๐’‰๐’๐’๐’๐’ˆ๐’šโ€ฆ(๐’„๐’๐’๐’•๐’…)

Having talked about Red, White, Yellow, Orange & Purple it’s time today to look at some more colors.

๐‘ฎ๐’“๐’†๐’†๐’ – Green is one of the more restful colors, as it doesnโ€™t force the eye to make any adjustments. The color suggests a sense of balance and calm as well as a connection to nature. Brands which are looking to portray an opportunity for fresh starts and security can consider green as a way to relax the mind. It doesnโ€™t pack the energetic punch of the warm colors, so companies pursuing a bold statement may not prefer it.

๐‘ฉ๐’๐’–๐’† – Like the calm seas, blue inspires a sense of calm and spiritual awareness along with feelings of trust. Blue is a great choice for healthcare and medical brands which are attempting to inspire a sense of calm and healing. On the other hand, deeper blues offer corporate brands a sense of confidence and professionalism. However, overusing blue can make a brand appear cold and detached.

๐‘ฉ๐’“๐’๐’˜๐’ – The deep hues of brown inspire a sense of seriousness without blackโ€™s stronger overtones. It remains softer and its connection to natural tones makes it a more grounded choice. Brands looking to portray a sense of quiet supportiveness and reliability could do well with brown. Its connection to nature also offers a sense of rugged, yet warm feelings.

We will look at some more colors in the closing post of this series tomorrow. Till then any support you need to color your brand or create a one liner do reach out to me and let’s work together to give the world a new brand to watch out for.

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