BRANDING – is it just a gimmick.

Is it that personal & professional branding all about a one time effort of creating logo and profile ? Does it really help and is it useful for business growth ?

Let me tell you 2 things –
~ To be saleable you need to be visible &
~ People buy you first, before they buy your products or services.

Branding (personal or professional) is not only about logos and profiles, rather it is a continuous exercise to improve on your attributes on display to the world. It is all about how you conduct yourself, how you treat your brand, how you make your brand reach out to people on a continuous basis, how you contribute to the surroundings around you and lot more. All this contributes to the VISIBILITY (in a positive way)

Next is making self saleable – branding is also about keeping abreast with the latest changes in the world, knowing your domain in the best possible way, becoming a dependable partner of other’s in some way or the other, making yourself approachable rather than available. This establishes the trust of people on you and then in turn on your products.

Finally, branding is about doing differently to enhance recall value of yourself and your professional brand in the minds of people.

So what is your definition of branding ?