𝑩𝒓𝒂𝒏𝒅𝒊𝒏𝒈 – 𝑪𝒐𝒍𝒐𝒓𝒔 𝒂𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒑𝒔𝒚𝒄𝒉𝒐𝒍𝒐𝒈𝒚…(𝒄𝒐𝒏𝒄𝒍𝒖𝒔𝒊𝒐𝒏)

We talked about following colors in previous posts.

Red, White, Yellow, Orange, Purple, Green, Blue & Brown.

Let’s look at some more colors in the closing post of this series and do let me know if it helped you somewhere.

𝑷𝒊𝒏𝒌 – Often considered the most feminine color, pink shades are nonetheless versatile. Being a lighter shade of red, brands which employ pink can retain a sense of energy and cheer blended with a perception of soothing calm. This is a feeling sometimes associated with sex and sexuality. It also shines a nurturing light that soothes and reminds us of the feminine principle.

𝑮𝒓𝒆𝒚 – Unlike many of the other colors, gray is one of the most neutral shades available. Brands often choose it for its timeless, practical, and unbiased feeling. It’s ideally used as a secondary color to provide a calmer and more neutral background to bold colors, though some companies (like Apple) use it with resounding success.

𝑨𝒏𝒅 𝒇𝒊𝒏𝒂𝒍𝒍𝒚 𝑩𝒍𝒂𝒄𝒌 – Considered the absence of colors, black can still be a powerful color to include in branding. Black is traditionally seen as a symbol of professionalism and seriousness. However, it can also be used to elicit feelings of elegance, substance, and power. Brands which pick black are looking to make a powerful statement and convey a sense of authority and respectability. Remember GC portrayed in black.

So finally remember that Colors are an important aspect of your brand’s identity. When you create a logo, you should take some time to consider what each color says about your company. Understanding the right blend of colors can help you better communicate your message.

Think about the emotions you are trying to elicit, and how you want your consumers to respond to your brand. By choosing the right color combination, you can help your brand leave a lasting impact that shapes a more powerful connection with your audience.

Reach out to #gccoach for any and every branding support you are looking for and do let me know if this series helped you somewhere.