𝑪𝒉𝒂𝒏𝒈𝒆 𝒐𝒇 𝑶𝒓𝒃𝒊𝒕 𝒊𝒏 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 – 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯

We talked about the transformation, factors driving it, its need in today’s scenario. Let’s look at now the basics of transformation, what is it and why do companies need to transform actually.

𝑾𝒉𝒂𝒕 𝒊𝒔 𝑻𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏?
A transformation is a leadership driven, cross-functional, result-oriented, plan for large scale change to outperform competitors sustainably. It requires strong engagement of the entrepreneur and his/her strong involvement at all levels in the organization. It has disproportionate impact on the core customer offer – with multiple changes made to the operating model and organizational capabilities.

𝑻𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝑹𝒆𝒒𝒖𝒊𝒓𝒆𝒔 𝑪𝒐𝒏𝒕𝒊𝒏𝒖𝒐𝒖𝒔 𝒂𝒏𝒅 𝑳𝒐𝒏𝒈–𝒕𝒆𝒓𝒎 𝑬𝒇𝒇𝒐𝒓𝒕
Companies need to identify performance symptoms calling for transformation carefully. Stagnant sales, dropping market share, volatility in profitability, under–indexed shareholder returns and emergence of new competitors with non–traditional business models are all strong indicators.

No transformation is short—truly sustainable results require time and consistency in efforts. Normally there are two phases of transformation

1. In the first phase quick and simple operational initiatives are undertaken to generate adequate sales and cash to build a war chest to fund the core transformation agenda.

2. In the second phase, companies need to find avenues to differentiate themselves truly and build organizational capabilities to live the new way of working.

Having said that there are many companies, who undertook transformation journey however the efforts failed. Some specific reasons for the failure can be

~ Halfway Stop – Stopping with just operational efficiency improvement, rather than driving growth.
~ Legacy Trap – Failing to shed core elements of the current business model that are no longer competitive
~ Insufficient Moves – Not making sufficient moves proportional to the scale and scope of the challenge
~ Inadequate independence – Undermining new business models by keeping them too close to the core organisation and operations
~ Lack of persistence – Underestimating time and effort to see results changing course prematurely.
~ Lack of strategic focus – Doing to many things due to lack of coherent and consistent vision and strategy
~ Premature Confidence – Believing that a change is on the right track early on and not continuously revising vision and strategy.

So if you are looking at giving your organisation a push, break the shackles and fly high remember the guide and mentor for this is certainly Synergeze Consultants Private Limited and we are just a click away.

Till then would love to see your comments on this post and how you relate to it.

#gccoach