𝑪𝒉𝒂𝒏𝒈𝒆 𝒐𝒇 𝑶𝒓𝒃𝒊𝒕 𝒊𝒏 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 – 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯
We talked about the transformation, factors driving it, its need in today’s scenario, what is it and what it takes. Let’s look at now the stages of transformation.
The typical transformation journey has four phases, and the importance and significance of these phases may vary from case to case –
~ 𝑪𝒐𝒎𝒎𝒊𝒕 𝒕𝒐 𝒕𝒉𝒆 𝒋𝒐𝒖𝒓𝒏𝒆𝒚: Think through, access, take guidance, evaluate consequences and benefits and then commit for the larger changes ahead. This is critical to ensure that we remain there rock solid during the hardships that this process will create enroute.
~ 𝑾𝒊𝒏 𝒊𝒏 𝒕𝒉𝒆 𝒎𝒆𝒅𝒊𝒖𝒎 𝒕𝒆𝒓𝒎: identify the winning proposition for the medium term; align operating model to deliver consistently.
~ 𝑻𝒂𝒌𝒆 𝒎𝒆𝒂𝒔𝒖𝒓𝒆𝒅 𝒃𝒆𝒕𝒔: assess various options which can be big in the future.
~ 𝑬𝒏𝒂𝒃𝒍𝒆 𝒕𝒉𝒆 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏: invest in people and technology to make all required changes
Especially the first two steps or phases can be distinctive for different business, whereas the last 2 are more or less having that same theme to proceed with slight adjustments made to suit the business.
Now lets talk about 𝒄𝒐𝒎𝒎𝒊𝒕𝒕𝒊𝒏𝒈 𝒕𝒐 𝒕𝒉𝒆 𝒋𝒐𝒖𝒓𝒏𝒆𝒚
This is the most crucial phase and is dependent on many factors like
~ Current state and age of business
~ Since when we are stagnant
~ What is the pain it is causing
~ The previous attempts of growth and their results – Here its important to accept loudly all the failures in the way and take responsibility unconditionally if at all we wish to improve
~ The support asked for and how we utilized it
~ What and how something impacted or is impacting the business resulting in this phase warranting transformation
~ The capability assessment of the leaders
~ The gap identification and then efforts or attempts taken previously and why they failed
~ How are the current customers looking at the business
~ What all have we lost during the journey till now – growth, customers, commitments, product launches etc…
~ & many more
Once all the above & many elated factors are addressed with pure honesty it will surely lead you to a place where you exactly know that transformation is the only option between sustenance and growth vs closure or stagnation and this means slow death in business parlance.
Commitment talked here is not just commitment by words, but committing to self, business, mentor and to the entire ecosystem in loud and clear terms and with all that you have. Remember running away midway will only complicate things and even the gains made during the journey may turn up to a pain area. Tricky things isn’t it
So remember if you are in such a situation and mentally prepared to take this journey and are looking for an expert – the name is Synergeze Consultants Private Limited.
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