?????? ?? ????? ?? ???????? – ??????????????

We looked at the support pillars of optimizing the trade spend to start that journey with a positive note by seeing some improvements from the stagnant position we were in, thereby enhancing our belief on the process and also imbibing some confidence in us.

Now some methods and techniques to approach this trade spend optimization. Lets dive deeper from here on as now we know the temperature of the water and also have a fair idea as to what sort of species we may find down there and have prepared ourselves satisfactorily for that.

For any spend in the business there should be a strategy and reason. So its important to set

????????? ????????? ??? ?????????? ???????? – Questions like how much, how often, why so and is it really needed are to be asked at this stage before giving it a shape of strategy for our business. Various other parameters are also to be looked at during this process like
~ Which channel partners to work with and how to compare the cost vs performance matching of each one of them.
~ Complete portfolio of products current and of near future needs to be provided clarity in terms of cost to company and also revenue to company – as this will decide how much and when to spend criteria
~ Most importantly the tools and techniques with proper discipline imbibed in tracking each and every revenue and spend needs to be developed. Maximizing each incoming penny and minimizing each outgoing one should become the motto of the operations.

Remember a holistic approach needs to be undertaken when pushing to improve the effectiveness of trade spends. This may include multiple facetsβ€”right from selecting winning channels to partnering with, to being rigorous in on-ground execution.

Then comes one more important task and that is to categorize the spends on externally controlled and internally impacted ones. Some are clearly structural and regulation–led which will take longer to evaluate or will simply remain and cannot be worked upon a lot. However, the internal ones can be checked early to prevent unnecessary complexity. Its safe to assume here that most internal constraints & thereby expenses arrive out of the non–integration of outcomes across all functions of business.

Best way is to always take an end–to–end view of the outcomes; this prevents functions from taking isolated calls to optimize a set of local KPIs instead of focusing on the larger organizational objectives.

Will continue this journey and in case you wish to undertake it for your business do remember that we are just a click away and the name as you all know isΒ Synergeze Consultants Private LimitedΒ .

Do write in the comments section on your take from this.

#gccoachΒ #transformationΒ #synergeze

Small businesses at times seems to be ignoring many a thing, by just treating them as one more jargon in this new age of super complicated words and synonyms. Process Re-Engineering can be a game changer to businesses, as it can perform miracles on a failing or stagnant company and open new doors for a company on steady path of growth. However, the process is tricky and needs some pain-killers to supress the pain of change and pain of tearing down what we are used to and feel comfortable with. If ignoring this was a mistake, the next big mistake could be to settle for a cheap and basic process re-engineering tool in absence of an expert guidance. It could be that you tried saving a cent and lost a dollar. We atΒ Synergeze Consultants Private Limited, help businesses to implement the changes in an ongoing manner without effecting the current operations in any way and yet delivering the desired results. To learn more about our standardised approach which is customized for every single business please reach out to us. If you wish to be more profitable and save on all forms of costs – Your destination is our name – Synergeze Consultants Private Limited.
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