๐‘บ๐’•๐’“๐’‚๐’•๐’†๐’ˆ๐’š ๐’•๐’ ๐‘ท๐’†๐’“๐’”๐’๐’๐’‚๐’ ๐‘ฉ๐’“๐’‚๐’๐’…๐’Š๐’๐’ˆ

Continuing from yesterday

Step 4 – ๐‘ญ๐’Š๐’๐’… ๐’š๐’๐’–๐’“ ๐’‚๐’๐’ˆ๐’๐’† – This step isnโ€™t absolutely required, but it can really help our brand stand out. If we can become associated with an issue, or if we take a controversial or counterintuitive point of view, itโ€™s often easier to gain notice. Having an angle also gives you an anchor โ€” a unique perspective โ€” that will mark each piece of content you develop as yours.

Step 5 – ๐‘จ๐’”๐’”๐’†๐’”๐’” ๐’š๐’๐’–๐’“ ๐’”๐’Œ๐’Š๐’๐’๐’” – This is perhaps the most challenging part of the program if we are doing it ourself. Not because it takes a great deal of effort, but because it is so hard to be objective about our own strength & weakness. Are you as good a writer as you think you are? Are you a strong public speaker? Develop a prioritized list of these skills and try to figure out which you can work on alone, and which will require a guide.

Step 6 – ๐‘ซ๐’†๐’•๐’†๐’“๐’Ž๐’Š๐’๐’† ๐’˜๐’‰๐’ ๐’Š๐’” ๐’ˆ๐’๐’Š๐’๐’ˆ ๐’•๐’ ๐’‰๐’†๐’๐’‘ ๐’š๐’๐’– – Last thing we need to do is decide if we really want to try to make a solo ascent, or an experienced guide might make our climb more successful.