𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝑩𝒓𝒂𝒏𝒅𝒊𝒏𝒈 – 𝑽𝒊𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚 & 𝑰𝒎𝒑𝒂𝒄𝒕

A personal branding strategy is a plan to take our reputation & career from relative obscurity to high visibility. It describes where we stand today & what level of visibility we want to achieve in the future. A carefully planned strategy takes the uncertainty out of our quest for Visible Expertise so that we can concentrate on carrying it out.

There are 5 levels of visibility as per the experts –
~ Resident Experts. They are well respected within their circle, but have little visibility outside of those audiences.

~ Local Heroes. These individuals are beginning to become known outside of their circle. They are more active in their local business communities.

~ Rising Stars. They have developed a regional reputation. They are fairly well known among peers in their area, & they speak and write frequently on their area of expertise.

~ Industry Rock Stars. These names are well known across the nation for their niche areas of expertise.

~ Global Superstars. The world’s elite experts, they’ve broken out of their niches & become recognized more broadly in their domain.