?????? ?? ????? ?? ???????? – ??????????????
We talked about mid term winning for retail and other businesses. During the discussion we talked about trade expenses and the dire need to optimize them to give our strategy that first push to show us incremental growth and give a feeling of confidence that the journey is worth it.
But how to do it is the question that remains. Without answering this question and reaching to the root of it this series would not reach its justified conclusion.
For optimizing the trade spend the first step is to work upon the supporting pillars. And for any organisation the support pillars could be
~ ???????????? – As an entrepreneur or a senior management team, are we really open to be asked questions on our capabilities and can we keep our ego aside to learn new skills to bridge the gap between existing and desired capabilities warranted by our type of business to set its foot on the journey of growth. It could be anything like incompetency in sales, operations, finance or for that matter customer acquisition. What is important is to first identify and then improve upon. Take help from an expert in this process especially if you feel that you cannot be critic to self and then ideally start working as an employee in your own organisation in terms of taking orders and executing them for your own improvement.
~ ??????? – If capability assessment and improvement for entrepreneur or top management was addressed, it is equally important to percolate it down the line and here developing the right culture helps which is inclusive of continuous improvements, learning & unlearning, questioning everything and ready to evaluate even those things which looks like universal truth.
~ ?? & ??????????? ?????????????? – No company in today’s world can deny the need of IT or can live without it. Obviously levels of IT infrastructure can change but even the smallest things do matter here and they should be corrected and aligned with what the operations demand. Being penny wise pound foolish or thinking to invest after earning may not work for these things. Some investments are pre-requisite and this being one.
~ ???????????? ??? ??????? ????????? – Having done all that written above will not give desired results if it is not embedded in the DNA of the organisation and here is where the processes help and having right set of processes is mandatory to ensure what we do right once keeps getting repeated automatically with least of efforts.
So this journey of transformation reaches its next milestone with this post and hope that it is able to throw some light and trigger some introspection within all of you. Keep following for more and remember that expert we talked about can easily beΒ Synergeze Consultants Private Limited
