𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒕𝒐 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝑩𝒓𝒂𝒏𝒅𝒊𝒏𝒈

Continuing from yesterday

Step 4 – 𝑭𝒊𝒏𝒅 𝒚𝒐𝒖𝒓 𝒂𝒏𝒈𝒍𝒆 – This step isn’t absolutely required, but it can really help our brand stand out. If we can become associated with an issue, or if we take a controversial or counterintuitive point of view, it’s often easier to gain notice. Having an angle also gives you an anchor — a unique perspective — that will mark each piece of content you develop as yours.

Step 5 – 𝑨𝒔𝒔𝒆𝒔𝒔 𝒚𝒐𝒖𝒓 𝒔𝒌𝒊𝒍𝒍𝒔 – This is perhaps the most challenging part of the program if we are doing it ourself. Not because it takes a great deal of effort, but because it is so hard to be objective about our own strength & weakness. Are you as good a writer as you think you are? Are you a strong public speaker? Develop a prioritized list of these skills and try to figure out which you can work on alone, and which will require a guide.

Step 6 – 𝑫𝒆𝒕𝒆𝒓𝒎𝒊𝒏𝒆 𝒘𝒉𝒐 𝒊𝒔 𝒈𝒐𝒊𝒏𝒈 𝒕𝒐 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 – Last thing we need to do is decide if we really want to try to make a solo ascent, or an experienced guide might make our climb more successful.