𝑪𝒉𝒂𝒏𝒈𝒆 𝒐𝒇 𝑶𝒓𝒃𝒊𝒕 𝒊𝒏 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 – 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯
Being the last post for this series let me take you through in brief with the steps of 𝒕𝒂𝒌𝒊𝒏𝒈 𝒎𝒆𝒂𝒔𝒖𝒓𝒆𝒅 𝒃𝒆𝒕𝒔 𝒂𝒏𝒅 𝒆𝒏𝒂𝒃𝒍𝒊𝒏𝒈 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏𝒔
There are two elements and most of the times they are common for all businesses when it comes to the journey of transformation.
The first is related to spotting emerging trends that will define successful business models in the future. These trends may be nascent today, but have high upside potential for the future. Experience suggests that digital experience, advocacy marketing and cross border opportunities are three important themes going forward.
The second element relates to the institutionalization of change. A strong foundation for the transformation through wider technology access and superior people management processes is equally critical to define success.
Digital is increasingly influencing the purchase decisions of consumers for both services and products equally. So in today’s terms the transformation can never be thought off without putting enough emphasis on the digital revamp.
When we talk about taking measured bets the emphasis is to reinforce the customer confidence in our products and services even while we are refreshing our offerings, ways to offer and our identity also at times. These changes which we are doing for our transformation should be explained in detail to those clients who are with us since long and forms a base for us sustaining till now. We can’t let them go at any cost for that matter.
It is also about developing and enhancing customer advocacy, cross border attempts, gaining favorable access to technology, managing people challenge and thereby developing strategies to combat the ever changing market place forces.
There is lot to write in and about this journey of transformation and i am reserving it for some other series. Till then do remember that finding your transformation partner in the journey is even easier than to prepare yourself for the transformation and the name is Synergeze Consultants Private Limited .
Would love to hear from you in the comments section as to how you could relate to this series and have it been able to trigger some transformation in your business.
