Personal Branding – how important is it ?

It’s always said that “to be sell-able you need to be visible” and to add to it goes one more saying “people buy you, before they even considering buying your products / services”

So why is that we entrepreneurs ensure that our products are packed in attractive packaging’s and our services are explained in eye catching flyers, but we seldom work on our personal brand?

Is it not important that people reach out to our products / services through us, by looking at us, by getting excited to know more about what we do when they interact with us ?

Is it not important that they reach out to us through easy channels and we reach out to our prospective customers and give them a place to not only understand our services / products but also enable them to understand who we are and what unique things we bring on table?