π‘Ίπ’•π’“π’‚π’•π’†π’ˆπ’š 𝒕𝒐 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍 π‘©π’“π’‚π’π’…π’Šπ’π’ˆ

Continuing from yesterday

Step 4 – π‘­π’Šπ’π’… π’šπ’π’–π’“ π’‚π’π’ˆπ’π’† – This step isn’t absolutely required, but it can really help our brand stand out. If we can become associated with an issue, or if we take a controversial or counterintuitive point of view, it’s often easier to gain notice. Having an angle also gives you an anchor β€” a unique perspective β€” that will mark each piece of content you develop as yours.

Step 5 – 𝑨𝒔𝒔𝒆𝒔𝒔 π’šπ’π’–π’“ π’”π’Œπ’Šπ’π’π’” – This is perhaps the most challenging part of the program if we are doing it ourself. Not because it takes a great deal of effort, but because it is so hard to be objective about our own strength & weakness. Are you as good a writer as you think you are? Are you a strong public speaker? Develop a prioritized list of these skills and try to figure out which you can work on alone, and which will require a guide.

Step 6 – π‘«π’†π’•π’†π’“π’Žπ’Šπ’π’† π’˜π’‰π’ π’Šπ’” π’ˆπ’π’Šπ’π’ˆ 𝒕𝒐 𝒉𝒆𝒍𝒑 π’šπ’π’– – Last thing we need to do is decide if we really want to try to make a solo ascent, or an experienced guide might make our climb more successful.