Self Branding
SELF BRANDING – as entrepreneurs do we really know where do we need to have our brands displayed.
I have asked this question to numerous entrepreneurs – What is the name of first brand that comes to your mind.
The answers have been obvious – Samsung, Apple, Tesla, Mercedes and so on so forth. Very rarely I found entrepreneurs stating that it is their brand which comes to their mind first.
As entrepreneurs we must live our brands. Branding should not be limited to visiting cards, blogs, posts and uniforms. Rather we as entrepreneurs should brand ourselves and treat ourselves as brands – established brands.
This not only boosts the self confidence but also gives confidence to those who deal with you, trust you and have faith in you.
Self-branding is about taking that essence of what sets you apart from the crowd and figuring out how to convey it every step along the way. And this one thing can wipe out negativity around you.
Self-branding is the shell of who you are in general. Self-presentation as a personal branding avenue is a dynamic, day-to-day chance to consistently and continually re-enforce the essence of what makes you stand out.
Personal Branding – how important is it ?
Personal Branding – how important is it ?
It’s always said that “to be sell-able you need to be visible” and to add to it goes one more saying “people buy you, before they even considering buying your products / services”
So why is that we entrepreneurs ensure that our products are packed in attractive packaging’s and our services are explained in eye catching flyers, but we seldom work on our personal brand?
Is it not important that people reach out to our products / services through us, by looking at us, by getting excited to know more about what we do when they interact with us ?
Is it not important that they reach out to us through easy channels and we reach out to our prospective customers and give them a place to not only understand our services / products but also enable them to understand who we are and what unique things we bring on table?
Process Re-Engineering – A jargon or necessity
Small businesses at times seems to be ignoring many a thing, by just treating them as one more jargon in this new age of super complicated words and synonyms.
Process Re-Engineering can be a game changer to businesses, as it can perform miracles on a failing or stagnant company and open new doors for a company on steady path of growth. However, the process is tricky and needs some pain-killers to supress the pain of change and pain of tearing down what we are used to and feel comfortable with.
If ignoring this was a mistake, the next big mistake could be to settle for a cheap and basic process re-engineering tool in absence of an expert guidance. It could be that you tried saving a cent and lost a dollar.
We at Synergeze Consultants Private Limited, help businesses to implement the changes in an ongoing manner without effecting the current operations in any way and yet delivering the desired results. To learn more about our standardised approach which is customized for every single business please reach out to us.
If you wish to be more profitable and save on all forms of costs –
Your destination is our name – Synergeze Consultants Private Limited.
Self Packaging
Have you packaged yourself ??
We all try to package our services and products in nice and presentable packaging before we present our case to our prospective buyers.
But do you know people look at you and your brand before they even consider buying your services.
But most of the time we dont consider building our personal brand and our company brand and our only focus remains on selling our products and services without proper background preparation.
Digital Presence Management is the need of the hour as it the most sought after & easily available reference check for everybody. (consider yourself buying some service and see what all you check before you actually engage in the purchase decision and you shall get the answer).
Do connect with me if you feel personal & professional brand management is important for you and i can assure you of great results.
Branding Basics
A quick question ??
What is the first name that comes to your mind when I say the word brand ??
If you are not an entrepreneur – please dont read further – its not for you.
For all entrepreneurs – Lets proceed. I am sure the answer could have been Apple, Samsung, Tesla and so on so forth.
Don’t you feel something is missing here. Yes its your brand which ideally should have come to your mind the first thing and if its not there could be 2 possible reasons – one aspiration and second realization.
Let’s apply Newton’s 3rd law to Business – every action have a equal reaction. So if you wish to become highly successful through your business you have to treat your business as the one. The way you treat your business it will treat you similarly. It all begins with self realization.
Brand Profile Management is something, which is must if you wish to succeed. Its not a spot action or a 100m race – its a marathon and will take time, test stamina but will give exponential results.
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When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
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When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
Shabnam Dhillion, wife of RSSB chief Gurinder Dhillon, passes away in London
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
Star India reports Rs 1,216 crore loss in FY19; IPL expenses touch Rs 4,000 crore
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!
O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.
Is it that personal & professional branding all about a one time effort of creating logo and profile ? Does it really help and is it useful for business growth ?
Let me tell you 2 things –
~ To be saleable you need to be visible &
~ People buy you first, before they buy your products or services.
Branding (personal or professional) is not only about logos and profiles, rather it is a continuous exercise to improve on your attributes on display to the world. It is all about how you conduct yourself, how you treat your brand, how you make your brand reach out to people on a continuous basis, how you contribute to the surroundings around you and lot more. All this contributes to the VISIBILITY (in a positive way)
Next is making self saleable – branding is also about keeping abreast with the latest changes in the world, knowing your domain in the best possible way, becoming a dependable partner of other’s in some way or the other, making yourself approachable rather than available. This establishes the trust of people on you and then in turn on your products.
Finally, branding is about doing differently to enhance recall value of yourself and your professional brand in the minds of people.
So what is your definition of branding ?